Responsive web design is an approach where the design and development of a website is aware and receptive to a users’ display environment. It means that the website will be viewable despite the screen size, resolution or orientation on the device on which users access websites (I.e. SmartPhones, Laptops, Tablets and others).
The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web design.
Ensuring that users can easily access the full functionality of your website and experience a “desktop” look and feel from any, or every handheld device is what makes responsive web design so powerful for your business success.
Here are some ways in which responsive web design can yield notable business results:
Google Is A Big Fan of Responsive Web Design
If you want to move up in Internet search rankings, Google will help make that happen if you integrate responsive web design in your site. Boosting your site rankings gets potential consumers attention directed toward your site, ahead of your competitors who are ranked lower in Google’s search rankings.
Saves Time And Money
Developing a website to match each individual handheld device can be a timely and costly means of enabling users to access your site. Using responsive web design eliminates the need to duplicate site content and background coding to fit specific types of mobile technologies, saving copious amounts of time and money.
Quick And Easy Site Maintenance
Having only one site to maintain makes updating and managing your site both quick and easy. Spending less time on the maintenance of your site frees up more of your time, which you can spend on more important business tasks.
Internet Users Prefer It
Many households these days currently own at least one, if not more, mobile device. With such a large number of people utilizing such devices, online businesses have very little choice but to ensure that Internet users can access websites from any portable device with ease. Failure to enhance the user experience to the fullest can be a costly mistake, as users will simply move on to other sites which are easily accessible. Implementing responsive design for your site will ensure that users get the best experience and a happy visitor improves the odds of them becoming a happy customer for your business.
A Better Return on Your Investment
Responsive web design delivers a good return on your online marketing investment in today’s multi-screen world of tablets, smartphones, laptops, desktops and netbooks. A website ready to support new devices as they enter the market can reduce the upfront and ongoing costs that you would have otherwise spent in building a separate mobile-friendly site for your business.